We are not only here on Holocaust Day,
but all year round.
We are mobilizing all the forces that can help here and now

About Us

Our
Story

Many Holocaust survivors in Israel find it difficult to navigate the local health system. This limits their access to essential medical services provided by hospitals and/or health funds. In many cases, they are unable to cope with bureaucratic and digital complexities, and in other cases, they are forced to wait for long periods for required tests and treatments, sometimes giving up altogether, arriving after their medical condition has deteriorated, and sadly, some even pass away while waiting.

The COVID-19 pandemic that broke out in March 2020 highlighted Holocaust survivors’ need for support in facing administrative and medical challenges. Their advanced age and required technological capabilities pose a serious challenge, and for this purpose, we established a comprehensive support and accessibility system for these precious people. To this end, we developed working relationships with public health systems throughout the country: health funds, hospitals, local government, municipalities, and welfare authorities. We partnered with key people in organizations and other associations operating in the same social field.


Funded exclusively by the generosity of our donors, Pink Glasses ensures that Holocaust survivors throughout Israel, can obtain quick, dedicated, and focused health care.

The Story of Our Name

“The glass gives its color,
And the heart follows through.
Through black glass, the times are clouded,
Through pink, sunlight shall return.”

We chose the name ‘Pink Glasses’ inspired by Nathan Alterman’s 1935 poem, where he uses the color of glass to symbolize how we perceive reality – through black or pink glasses. We see ourselves as helping Holocaust survivors find moments of brightness in their daily lives – helping them to ‘see pink’ even in challenging times Through pink, sunlight shall return.

The Team

Management

Founder & CEO

Gaelle Kimershlak

Gaelle is a trained nurse with a bachelor’s degree in healthcare management and extensive experience in the pharmaceutical industry. She found her way to the social sector during the COVID Pandemic when the first lockdown highlighted Holocaust survivors’ need for comprehensive medical support. Motivated by her personal story, she decided to combine the two causes closest to her heart – Holocaust survivors and medicine – and establishes ‘Pink Glasses’, to ensure long-term support without bureaucracy and at no cost. Gaelle is married to Haim and is the mother of three sons.
עמית דוד

Co-CEO

Amit David

Amit served in the IDF for many years, in the Air Force and as part of the General Staff, before retiring in 2014. He holds an engineering degree and two management degrees – one from Harvard University (as a Wexner Israel Fellowship graduate) and another from the University of Haifa. He is a strategic management expert and an innovative sports-tech entrepreneur. As chairman of the Israeli Paralympic Innovation Committee, he leads technological initiatives in paralympic sports. Amit is an Ironman athlete, married to Adi, and a father of three.

Deputy CEO

Full Name

Yael is a lawyer and social worker who has dedicated many years to advancing social rights. For a decade, she served as an instructor at the Legal Clinic for Holocaust Survivors and Elderly Rights, providing legal counseling and representation while teaching and guiding law students in their first professional steps. Following the outbreak of the Swords of Iron war, she established a rights center that unified social organizations, law firms, and legal clinics from across the country, and led Tel Aviv University’s assistance efforts in the city of Ofakim. Yael is married to Alon and is a mother of two.

The Team

Board Members

Chair – Advisory Committee

Eyal Ben Reuven

Major General (Res.), a public and security figure with extensive experience in state service. Eyal served in the IDF for 35 years, during which he commanded a brigade, a division, and a corps in the Armored Corps and served as the commander of the IDF Military Colleges. After his retirement, he entered politics and served as a member of the 20th Knesset, where he chaired the Ethics Committee. In recent years, Eyal has been leading a significant change in construction site safety as the head of the Safety Task Force of the Israel Builders Association and the Histadrut, aiming to reduce workplace accidents and improve the safety culture in Israel’s construction industry.

Board member

Danny Ciechanover

Danny is a co-founder of the advertising agency Mench, a partner in “My Parents,” a company providing solutions for the elderly, and is involved in real estate marketing. He also lectures in the Communications Department at Reichman University and practices coaching using the “Essence of Being” method at the “Leah Arad” Center in Beit Berl. Danny was one of the pioneers in the digital marketing industry in Israel and later managed the advertising sector at Walla Communications. He then served as the Deputy CEO of Israel’s first and largest interactive advertising agency, Ideologic. In 2008, he founded the independent digital advertising agency Qdigital, where he took part in groundbreaking digital marketing campaigns. In 2013, he partnered with two colleagues to establish the advertising agency Mench, which is now one of the fastest-growing and leading agencies in Israel. Danny is a proud descendant of a large family from Poland. Part of the family emigrated to South America before the Holocaust and immigrated to Israel in the 1970s. A smaller part of the family survived the camps, while the majority perished in the concentration camps. He is a father to three adult children, a people person that connects from the heart, and gives unconditionally.

Board member

Yotam Fogel, CPA

Yotam is the Chief Financial Officer of the Dan-Petah Tikva District at Clalit Health Services. He holds a Bachelor’s degree in Accounting and Economics from Tel Aviv University and a Master’s degree in Business Economics with a thesis from Bar-Ilan University. He has extensive experience in the healthcare sector, within Clalit Health Services, the largest health organization in Israel. He is a director and a member of the Audit Committee at the Perach Study Fund. Yotam is also an active volunteer and social activist at the Israel Institute of Certified Public Accountants. He is married to Shani and father to two sons.

Board member

Guy Avrutzky

Guy returned to ELKA-JOINT in the fall of 2020 after graduating from Harvard Kennedy School’s MPA program as a Wexner Israel Fellow. Before his studies, he served as the Manager of Strategic Planning, Measurement, and Evaluation at ELKA-Joint. Guy joined ELKA-JOINT after a few years of leading NOVA, Israel’s leading strategic-consulting-for-NPOs consultancy, as a CEO. Guy is the co-founder and board member of MAAS, a non-profit focused on empowering and revitalizing public service in Israel. Guy holds a B.A. in Philosophy, Political Science and Economics (the PPE interdisciplinary program), an MPP from the Public Policy Honors Program at The Hebrew University. He is a graduate of the MIT REAP program and the Ford Motor Company and 92nd Street Y International Leadership Program. He served as an Air Traffic Controller (Major) in the Israeli Air Force. Guy is married to Gil and a proud father of three (highly energetic) boys.

PR & Communications Specialist

Liat Ariav

Liat is an experienced communications and public relations professional with extensive knowledge of healthcare and medical systems in Israel. Throughout her career, she has gained rich experience in managing media relations and public relations for various clients in the medical and healthcare sectors, including medical centers, pharmaceutical companies, biotech firms, and more. Since 1995, Liat has been managing her founded communications consulting firm, ‘Liat Ariav Communications,’ which specializes in supporting leading organizations and companies in the Israeli economy, international corporations, academic institutions, healthcare bodies, non-profits, and more. Through a professional, skilled, and creative team, the firm provides a range of customized communications solutions tailored to client needs and specializes in leading innovative initiatives designed to create active dialogue. Liat grew up and was educated in Rehovot and currently lives with her five children in Aseret. Her father is a Holocaust survivor who lost his parents in the Holocaust. He immigrated to Israel at the age of 5 through Youth Aliyah and was adopted by his aunt and her husband

Consultant

Prof. Arnon Afek

Press

From the media

Our Partners

Thank You

Pink Glasses thanks our supporters and partners. We send a special thank you to all the organizations that assist and have assisted us along the way in providing the best care possible to every survivor who reaches out to us.

A special thanks is sent to the Border Police, to the female and male fighters, who, between one combat mission and another in defending the people of Israel, found a place in their hearts and time to be there for the survivors.

Special thanks to the Claims Conference for the trust, cooperation and support.

Special thanks to Omer Tzofi, the designer of the font used on the website and logo of the “Point of View” project.

contact us

Our center operates Sunday to Thursday from 8:30 AM to 4:00 PM.

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